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J A L A J
Project type
Designer Collection, Design and Market research, Design Thinking, and Product Development
Collection
JALAJ: A Journey of Calming Ripples.
Jalaj; the word encompasses ‘water’ and ‘Lotus’. The Lotus is born of the water, and emerges from the mud and dirt, into a ubiquitous symbol of serenity.
Renati’s first collection, ‘Jalaj’, is an ode to the brand philosophy.
It encompasses, embroidered motifs, pastel shades, and classic silhouettes.
Jalaj – appreciates the detailing through intricate embroidery, for the discerning individual with an eye
for detail. The pastel shades and classic silhouettes, lend calmness, like the women, who in the chaotic
world stand ‘serene’.
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